Kimberly-Clark's Kleercut - Wiping Away Ancient Forests
You may have seen the ads here in the UK, or indeed elsewhere in the world, where the makers of Kleenex, Kimberly Clark, plonk down a big blue sofa in your high street and ask people to 'let it out' - i.e. relate some tale of woe that makes them cry so, yes - you've guessed it, they feel the need to reach for a Kleenex tissue to wipe away their tears.These ads have been showing in the UK for months now and I've always thought it would be funny to spoof them, based around the fact many people find it very sad Kimberly-Clark feel the need to cut down ancient forest to provide virgin pulp for their paper products and the pitiful percentage of recycled paper they contain.
Well, Greenpeace in New York City in the USA went one better and hijacked a Kleenex filming session as part of the Kleercut campaign against them (a previous post on this here). This is priceless, check it out, clicky here - http://kleercut.net/en/letitout
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