Big Tissue

Hello folks!

Greenpeace have recently chalked up a victory for their Kleercut campaign.

One of my last posts a couple of years back concerned Kimberley-Clark (the people who bring you Kleenex and other paper tissue products) and their consistent plundering of wood from endangered forests in order for you to blow your nose on them (or whatever).

Kimberley-Clark have done the standard greenwash thing in the time since then, pointing out in adverts how many lovely trees they do plant etc. However, they have finally bowed to pressure from Greenpeace and others and decided to adopt some much improved environmental policies.

They've "set a goal of obtaining 100 percent of the company’s wood fiber for tissue products, including the Kleenex brand, from environmentally responsible sources." I like that word 'goal' don't you? Anyway, this includes sourcing FSC certified timber and more recycled fibre so it's actually a bit of a result. It's going to take them at least a couple of years to sort much of this out though.

Some people criticise Greenpeace for not being hard line enough, but there's no doubt their policy of being open to talk with big industry has reaped rewards over the years. In line with their 'no permanent enemies' stance (and I presume much smarming from K-C) they have also suggested people praise Kimberley-Clark's stance and made this comedy 'making up' film:



That said, I won't be adding Kleenex to my shopping list anytime soon. Once they've actually achieved their 'goal' I might think about it. How about you?